[Community] [VOTE] New Identity Commons logo: 8 alternatives

[Fen Labalme]

I agree with Jim's assessment, and liked #2 the best of the bunch as the
"dragonfly" would work well at any scale, including as a favicon in the
browser location bar.

With the transfer of IP, do we not get to keep the current IC logo (e.g., the
one on http://idcommons.net/) or do people just not like it?

=Fen

Jim Fournier wrote:
> Hi Paul,
> 
> It seems to me that ID Commons is likely headed for some sort of brand
> icon that might be as important on other sites as on its own.  Perhaps
> I’m reading too much into this.  But if that were true, it would be
> important to anticipate that in the logo design now.
> 
> The trend in really high end corporate logo design has long been toward
> very simple stylized recognizable icons that will work at almost any
> scale and are usually able to work in a single color at 100% contrast,
> though sometimes a specific color is itself almost a brand identifier.
> 
> While not every successful logo needs to satisfy that strict a test, I
> don’t feel that anything we saw came close.  I apologize for being a
> little flippant in my previous message, but I personally feel that there
> are very few strong logo’s with lots of colors, especially where what
> should be equal design elements are rendered in colors with vastly
> different saturation or contrast against a white background.
> 
> For an apples for apples comparison here’s some of them in grey scale to
> simply show shape, saturation, and contrast independent of color
> considerations, which should in my view be a separate decision.
> 
> -j
> 
> 
> On 3/22/07 3:56 PM, "Paul Trevithick" <paul at socialphysics.org> wrote:
> 
>     Hi Jim,
>      
>     I instructed the designers to create a logo for a website. I didn’t
>     tell them to design a button. Should I have?
>      
>     Cheers,
>     -Paul
>      
> 
>     ------------------------------------------------------------------------
> 
>     *From:* community-bounces at idcommons.net
>     [mailto:community-bounces at idcommons.net] *On Behalf Of *Jim Fournier
>     *Sent:* Thursday, March 22, 2007 3:54 PM
>     *To:* community at idcommons.net
>     *Subject:* Re: [Community] [VOTE] New Identity Commons logo: 8
>     alternatives
> 
>     I voted for 2 as the one that I had a good gut response too, mostly
>     on the basis of color.  Unfortunately, I think it is not (yet)
>     compact enough to work as a button.  And I’m not sure our logo
>     should be a dragon fly.  Stacked text does work.
> 
>     1 might be ok if the insipid light pea soup green were different,
>     but too horizontal to scale down to a button.
> 
>     Most would not scale down.  I would recommend that any logo
>     considered be tested as it would look as a small button.  I would
>     also urge that we stay away from trendy colors, especially light
>     greens which wash out, don’t reproduce well and are just plain ugly.
> 
>     Is there something new about < > brackets I should know?
> 
>     7 has promise, suffers from color saturation imbalance and too
>     spread out to scale down yet.
> 
>     I most strongly disliked 8
> 
>     On 3/21/07 8:51 PM, "Paul Trevithick" <paul at socialphysics.org> wrote:
>     Folks,
>      
>     Attached are 8 alternative logos. None are quite in final
>     production-ready form, but all are nearly so. Please cast your vote
>     here <http://www.surveymonkey.com/s.asp?u=394903535229>  and help
>     define what we want Identity Commons to be!
>      
>     -Paul
> 
>     ------------------------------------------------------------------------
> 
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